A visual identity proposal for Sir George Martin Trust to refresh their visual identity and bring a bit more energy and personality to the brand.

 

The aim wasn’t to throw everything out and start again. It was about taking what was already there and creating a visual system that feels bold, approachable and recognisable - and works across everything from their website and social media to campaigns and printed materials.

 

I developed a refreshed colour palette, typography, graphic elements and layouts, bringing everything together into a more flexible visual identity.