The Light Group is a Christian organisation dedicated to supporting the homeless in the UK. Together, we produced a brand identity that featured both a 'day' and 'night' setting. This enabled them to tailor their messaging to different audiences. Switching from fun and playful, to a more serious and urgent tone. The brand revolves around the square icon that symbolises neon lighting, highlighting that they are on the front line of tackling homelessness in the UK.