MY PROCESS
Every project is different and your requirements are completely unique to you and your situation. That's why I take time to get to get to know you and your organisation. I want to understand the 'why' behind what you do and help you articulate that in a way that is engaging and visually impactful. I will tailor my process based on your specific requirements, but here is an overview of how I like to work and what you can expect.
STAGE ONE - RESEARCH
We'll spend some time clarifying exactly what it is you offer, who your target audience is and how you want to convey your message. This is usually in the form of an initial questionnaire, followed up by an online meeting where we can iron out details, refine the messaging and set some clear objectives as to what we need to create.
STAGE TWO - IDEATION
I'll then take all of that information and put together three routes for potential designs. These will include mockup applications, so you can get a good idea of what the finished branding will look like.
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I'll present these ideas to you via an online meeting where I'll talk you through the thinking behind each design and you'll have a chance to give feedback.
STAGE THREE - REFINING
Once you've chosen a design route, I will then refine the designs based on your feedback. By the end of this stage you will have a finalised logo package (i.e different colour options and layouts for different applications) along with any accompanying assets.
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I will also provide a comprehensive brand overview document outlining everything you'll need to know for future reference. This will include guidance on usage as well as colour palette codes, fonts and brand application.
STAGE FOUR - WEBSITE
If you require a website to showcase your new branding, or simply update your current one. I'll move on to building the website. You'll have a feedback link where you can provide specific feedback throughout - that way we make sure the finished site does exactly what you need it to.
STAGE FIVE - HANDOVER
Once you're happy with the finished branding and website, I will arrange another meeting to talk you through everything you'll need in order to maintain the site yourself. I'll answer any questions you may have concerning the website and make sure you're happy with everything moving forward.
OPTIONAL EXTRAS
EXPLAINER VIDEOS
I can create a short animated video to help with communicating what you do. This would sit at the top of the website and could also be used to share on social media or as part of promotion - I can quote separately for this if it's something you are interested in.
ONGOING SUPPORT
I can also offer ongoing support for any website amends charged at an hourly rate.
